worldwide online marketing - statistics & facts


today's online selling markets worldwide

E-commerce worldwide

Over the last few years, e-commerce has become an indispensable part of the global retail framework. Like many other industries, the retail landscape has undergone a substantial transformation following the advent of the internet, and thanks to the ongoing digitalization of modern life, consumers from virtually every country now profit from the perks of online transactions. As internet access and adoption are rapidly increasing worldwide, the number of digital buyers keeps climbing every year. In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide.

The Indian online grocery market is estimated to reach US$ 18.2 billion in 2024 from US $1.9 billion in 2019, expanding at a CAGR of 57%. India's e-commerce orders volume increased by 36% in the last quarter of 2020, with the personal care, beauty and wellness (PCB&W) segment being the largest beneficiary. India's consumer digital economy is expected to become a US$ 800 billion market by 2030, growing from US$ 537.5 billion in 2020, driven by strong adoption of online services such as e-commerce and edtech in the country.

Digital Media

Digital Media is defined as audiovisual media contents and applications that are distributed directly over the internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePapers. 

The global media market is expected to grow from $1712.96 billion in 2020 to $1850.04 billion in 2021 at a compound annual growth rate (CAGR) of 8%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $2670.66 billion in 2025 at a CAGR of 10%.

The media market consists of sales of television and radio programs, motion pictures, digital content, and commercials along with video and audio recordings, games and publications by entities (organizations, sole traders and partnerships) that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publications. Examples of revenues are license fees, subscription and payments for advertising.

North America was the largest region in the global media market, accounting for 33% of the market in 2020. Asia Pacific was the second largest region accounting for 29% of the global media market. Africa was the smallest region in the global media market.

eLearning Market to Reach USD 370 Billion by 2026 at a CAGR of 8.56%

The global E-learning market size is projected to grow USD 370 Billion by 2026, from USD 226 Billion in 2020, at a CAGR of 8.56% during 2021-2026.

Based on e-learning market statistics the adoption of e-learning for employee skill development is expected to drive the growth of the e-learning market. Many major multinational corporations have discovered that using online learning tools is the most effective way to ensure that all of their workers are trained to the same level. Online learning will assist in ensuring a consistent induction process for all global workers that is on-brand and managed centrally. It can be delivered in a single standard business language or, if necessary, translated for local teams.

Technological advancement due to large-scale investments is expected to drive the growth of the e-learning market. E-learning can naturally be much more cost-effective than classroom-based learning, as it does not require learners to travel to be in the same place or invest in special equipment and learning resources for each module of their course.

Global tourism industry

The growth of global travel

Traveling both internationally and domestically has become increasingly common all over the world. As a result, both leisure travel spending and business travel spending saw year-over-year growth in the five years prior to COVID-19. This increase in travel before the health crisis also allowed the number of hotel guests and in turn the hotel industry's market size to grow. Key performance indicators such as RevPAR (revenue per available room), ADR (average daily rate), and occupancy have seen year-over-year growth over the past decade due to an influx of tourists across the globe. Meanwhile, another industry that has profited from people’s penchant for travel is the airline industry - with the revenue of the global commercial airline industry reaching 472 billion U.S. dollars in 2021 after a decline during the COVID-19 pandemic.

Global economy could lose over $4 trillion due to COVID-19 impact on tourism

2021 Global Health Care Outlook

The COVID-19 pandemic is placing enormous strain on the global health care sector’s workforce, infrastructure, and supply chain, and exposing social inequities in health and care. COVID-19 is also accelerating change across the ecosystem and forcing public and private health systems to adapt and innovate in a short period.

Consumers and the human experience

Consumers are driving—and accelerating—the pace of change in health care. Their needs and goals are driving innovation in health-related products, services, and tools. Their preferences are driving the development of digitally enabled, on-demand, and seamlessly connected clinician-patient interactions. Their demands are driving the transition to patient-centric care delivery across geographies and socio-economic groups. And their expectations are driving industry stakeholders to elevate a transactional patient/customer health care encounter into a holistic human health experience.

The $11.9 Trillion Global Healthcare Market

The healthcare market is segmented by type into healthcare services, pharmaceutical drugs, medical equipment, biologics, and veterinary healthcare. Healthcare services were the largest segment of the healthcare market, accounting for 79.4% of the total in 2018. It was followed by pharmaceutical drugs, medical equipment and then the other segments.

Going forward, the fastest growing segments in the healthcare market will be biologics and veterinary healthcare, where growth will be at CAGRs of 13.6% and 10.9% respectively. These will be followed by healthcare services and pharmaceutical drugs where the markets are expected to grow at CAGRs of 9.3% and 6% respectively.

The healthcare market is segmented by type of end-user gender into female end-users and male end-users. The female end-users segment was the largest segment of the healthcare market in 2018 at 52.6%. The male end-users segment is expected to be the fastest growing segment going forward at a CAGR of 9%.

North America was the largest market for healthcare, accounting for 41.9% of the global market in 2018. It was followed by Asia-Pacific, Western Europe and then the other regions.
Going forward, the fastest growing regions in the healthcare market will be the Asia Pacific and Africa, where growth will be at CAGRs of 13.4% and 13.1% respectively. These will be followed by the Middle East and South America where the markets are expected to grow at CAGRs of 12.8% and 10.7% respectively.


We are seeing a lift in online purchases around the world. When building your online business, it’s important to understand how your customers behave and how consumer behavior around the world.


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